Lotus Jewellery House exists for more than seven years. Brand appeared at the time of the fundamental change on the jewellery market. Such concepts as high quality and exclusiveness were applied in consumers' minds. In these conditions uniqueness of a brand could become the only criterion of survival and the long life for new companies.
Lotus jewels became demanded due to the innovative diamond cuts, branded unique design also found it's true admirers. The founder and the inspirer of the company Julia Shelest offered buyers the whole new form of a diamond cut with the strong emphasis not on pretentiousness, but on a natural component of a stone.